Head of Growth Marketing

Remote (United States)

About the Role

This opportunity is for a Head of Growth Marketing to build and lead a scalable growth and demand generation engine that reaches, engages, and converts nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff. This full-time remote U.S. role requires a senior growth marketing leader who can define strategy, own pipeline performance, rapidly test new growth opportunities, and manage execution through contractors and agencies while building the foundation for a future in-house team.

The role combines ownership of multi-channel demand generation, conversion optimization, analytics, experimentation, AI-powered workflows, and cross-functional collaboration. The successful candidate will establish growth targets, optimize the customer journey, improve marketing performance through data-driven decision-making, and build repeatable systems that support long-term, scalable pipeline growth.

Employment Type: Full-time

Department: Marketing / Growth

Annual Salary: $180,000 – $200,000 per year

Equity: Included

What You’ll Do

Growth & Demand Generation

• Build and own a multi-channel demand engine across SEO, SEM, paid social, email, and emerging channels.
• Set growth targets and own the resourcing plan, execution approach, and outcomes behind them.
• Develop creative campaigns and messaging that encourage nonprofits and grant-funded organizations to engage and convert.
• Lead the AEO and GEO approach to improve visibility across traditional search and AI-powered discovery.

Funnel & Conversion

• Own the conversion funnel from first touch through free-trial activation and Sales handoff.
• Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing.

Cross-Functional Partnership

• Work with product marketing, brand, and events teams to build integrated campaigns.
• Align with Sales on lead quality and pipeline performance.
• Partner with RevOps and Finance on attribution, budgeting, and ROI.

Team & Operations

• Set up dashboards and reporting infrastructure to support data-driven decision-making.
• Build a rigorous test-and-learn model using structured experiments, fast iteration, and clear learnings.
• Use AI tools to accelerate execution and build workflows that compound over time.
• Manage execution through contractors and agencies while owning strategy and channel decisions.
• Support future team growth as the demand generation engine expands.

Qualifications

• 8+ years of experience in demand generation, growth marketing, or performance marketing at B2B SaaS companies.
• Proven track record owning a pipeline number and building a multi-channel demand engine.
• Hands-on experience across SEO, SEM, paid social, email, AEO, and CRO.
• Experience managing execution through contractors and agencies while owning strategy and channel decisions.
• Strong cross-functional collaboration skills, including experience working with product marketing, Sales, Product, RevOps, and Finance.
• Creative marketing ability with a track record of campaigns that convert.
• Strong ownership mindset and ability to operate with high standards.
• Ability to balance independent ownership with cross-team collaboration.
• Comfort testing quickly, learning from results, and improving campaigns over time.

Preferred Qualifications

• Experience building a growth function from the ground up at an early-stage company.
• Experience marketing to nonprofits, mission-driven organizations, or grant-funded organizations.

Benefits

• Equity opportunity.
• 100% covered health insurance for employees.
• 100% covered dental insurance for employees.
• 100% covered vision insurance for employees.
• 50% coverage for dependents.
• Generous paid time off, including parental leave.
• 401(k) retirement plan.
• Company laptop.
• Home-office stipend.
• Bi-annual company retreats.