Content Marketing and Social Media Specialist

Who May Apply: Only applicants who meet one of the employment authority categories below are eligible to apply for this job. You will be asked to identify which category or categories you meet, and to provide documents which prove you meet the category or categories you selected. See Proof of Eligibility for an extensive list of document requirements for all employment authorities. 30 Percent or More Disabled Veterans Interagency Career Transition Assistance Plan Military Spouses, under Executive Order (E.O.) 13473 People with Disabilities, Schedule A Priority Placement Program, DoD Military Spouse Preference (MSP) Eligible Reinstatement Veterans Recruitment Appointment (VRA) In order to qualify, you must meet the education and experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. Additional information about transcripts is in this document. GS-11 Specialized Experience: One year of specialized experience equivalent to the GS-09 grade level in the Federal service that demonstrates a practical knowledge of the subject area of the position and of the methods and techniques of instruction, which includes (2) utilizing a variety of social media platforms to create content used to attract a clearly defined audience; (3) presenting data to leadership to keep informed on campaign issues or necessary strategic changes; (4) utilizing multiple analytical tools and/or systems (i.e. Analytics, Tag Manager, HubSpot, or Sprinklr) to analyze customer data. OR Education: Ph.D or equivalent doctoral degree or 3 full years of progressively higher level graduate education leading to such a degree in a field which demonstrates the knowledge, skills, and abilities necessary to perform the work of the position, such as Marketing, Social Media, Communications, Journalism, and Public Relation. (Note: You must attach a copy of your transcripts.) OR Combination of Education and Experience: A combination of education and experience may be used to qualify for this position as long as the computed percentage of the requirements is at least 100%. To compute the percentage of the requirements, divide your total months of experience by 12. Then divide the total number of completed graduate semester hours (or equivalent) beyond the second year (total graduate semester hours minus 36) by 18. Add the two percentages. GS-12 Specialized Experience: One year of specialized experience equivalent to at least GS-11/GS-12 grade level or above in the Federal service which includes(1) developing strategies to manage the marketing and/or social media programs of an assigned organization; (2) utilizing a variety of social media platforms to create content used to attract a clearly defined audience; (3) presenting data to leadership to keep informed on campaign issues or necessary strategic changes; (4) utilizing multiple analytical tools and/or systems (i.e. Analytics, Tag Manager, HubSpot, or Sprinklr) to analyze customer data. Some federal jobs allow you to substitute your education for the required experience in order to qualify. For this job, you must meet the qualification requirement using experience alone–no substitution of education for experience is permitted. You will be evaluated on the basis of your level of competency in the following areas: Communications and Media Multimedia Technologies Organizational Awareness Time in Grade Requirement: Applicants who have held a General Schedule (GS) position within the last 52 weeks must have 52 weeks of Federal service at the next lower grade or equivalent (GS-9/11).
About the Position: Serves as a Content Marketing and Social Media Specialist supporting the United States Army Recruiting Command (USAREC). This is a Temp APPT NTE (1-year) Position. If you are ARE a current permanent Army employee, see Announcement Number DABR243297237248. Please refer to the “additional information” section for more information.