Public Affairs Specialist

Generally, time in Non-Pay status is not creditable towards the specialized experience requirement listed below. You must meet all qualification requirements by the closing date of this announcement. Experience: To receive credit, you must indicate the month and year as well as the average hours worked per week for each employer. Average work hours must be stated on the resume to quantify each period of work experience or that experience will not be credited toward meeting the specialized experience requirement. You must address the specific specialized experience required for each grade level of this position on your resume or application or you will be rated “Ineligible” for that grade level. GS-12: To qualify you must have at least 1 full year (52 weeks) of specialized experience equivalent in difficulty and complexity to the GS-11 level in the Federal service that has equipped you with the particular knowledge, skill, and ability to perform successfully in this position. This experience may have been gained in a Non-Federal service position. In addition, this Specialized Experience must demonstrate the following: Knowledge in creating engaging content (text, image, graphics and video) that can be shared across social media channels to drive engagement and build brand awareness; and Understanding of the management and/or use of social media platforms to include posting of content, engaging in on-line conversations, chats, webinars, and live events; and Understanding of social media metrics to evaluate the effectiveness of campaigns and adjust strategies; and Knowledge in using video editing software such as Adobe Premiere Pro, iMovie, or Final Cut Pro to create engaging video content for social media; and Planning, organizing, and preparing written communications, such as press releases, presentations, articles, photos, flyers, etc. for dissemination to various types of media outlets, social media platforms, brochures and periodicals; and Acting as spokesperson by making public appearances, preparing presentations, talking points or speeches for local news conferences/events, and town hall meetings or other targeted audiences for the purpose of explaining an organization’s programs, policies, and procedure to the media, government officials, business leadership and the public. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g. Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. All qualification requirements must be met by 11:59 pm (Eastern Time) on 10/16/2024.
You will serve as a Public Affairs Specialist for the Small Business Administration (SBA), Office of Disaster Recovery & Resilience (ODR&R) in one of the listed office locations. This position provides planning, building and implementation of social media strategies to drive engagement and build brand awareness.