Copywriter

Remote (United States)

Job Details

Employment Type: Full Time

Department: Marketing

Annual Salary: $55,000 - $70,000 per year

About the Role

This opportunity is for an experienced Copywriter who can research, develop, edit, optimize, and publish clear, persuasive, SEO-friendly content that encourages audiences to take action. The role works closely with product marketing managers, designers, SEO specialists, creative professionals, content amplification specialists, and other team members.

The Copywriter will create content for websites, blogs, email campaigns, advertisements, videos, e-books, case studies, customer stories, partner sites, and other marketing channels. This person will independently manage an ongoing pipeline of content needs while maintaining brand voice, editorial standards, accuracy, and quality.

This is a remote position within the United States.

What You’ll Do

• Demonstrate humility, initiative, sound judgment, accountability, and a proactive approach in daily work.
• Research, develop, and write copy for web pages, blog articles, emails, advertisements, video scripts, e-books, case studies, question-and-answer content, customer spotlights, calls to action, and other formats.
• Participate in meetings focused on content strategy, brainstorming, optimization, and related initiatives.
• Participate in the annual Marketing Department offsite and bi-monthly team-building activities.
• Manage multiple priorities and deadlines to ensure content requests are completed on time.
• Proactively manage an ongoing pipeline of upcoming content needs.
• Collaborate with product marketing managers, creative professionals, SEO specialists, designers, and other team members to conceptualize, create, and publish compelling copy.
• Develop a strong understanding of SEO and answer engine optimization content marketing best practices.
• Use AI tools to support research, drafting, ideation, and workflow efficiency while preserving brand voice, editorial standards, accuracy, and content quality.
• Edit and proofread copy to ensure it is accurate, error-free, and consistent with the voice, perspective, and style of different insurance products.
• Adapt writing style for different audiences, target markets, and customer personas.
• Complete insurance product training, including insurance licensing and internal training.
• Stay informed about current product offerings.
• Incorporate feedback and requested edits into content.
• Optimize content for search visibility, conversions, and user navigation.
• Request creative assets such as images, original graphics, infographics, and downloadable materials.
• Accurately enter, format, and publish blog posts in WordPress.
• Participate in peer editing, Content Team initiatives, special projects, and organization-wide content requests.
• Conduct internal research and communicate with customers when needed.
• Research, collect, and analyze data using GA4, Google Search Console, Semrush, Ahrefs, and other tools.
• Develop content for external websites, guest posts, and business partners.
• Use Microsoft Office, Google Workspace, Monday.com, and other workplace software to collaborate, manage projects, and create content.
• Conduct third-party outreach for backlink opportunities when assigned.
• Provide support in other areas when needed.
• Perform additional duties as requested, directed, or assigned.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Three to four years of copywriting experience.
• SEO copywriting or content marketing experience strongly preferred.
• Demonstrated ability to incorporate AI tools into writing or content workflows while applying strong editorial judgment.
• Strong portfolio of writing samples and completed projects that demonstrate effective, natural-sounding SEO content.
• Previous experience working as part of a collaborative team.
• Excellent writing, editing, and proofreading skills, including accuracy in spelling, grammar, style, language, structure, flow, and voice.
• Ability to type accurately at a minimum speed of 50 words per minute.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of and experience with content and marketing funnels.
• Strong interest in metrics and measuring content performance.
• Ability to manage multiple projects, priorities, and deadlines.

Benefits

• Health, dental, and vision insurance plans.
• Four weeks of paid time off.
• Ten paid company holidays.
• Two floating holidays.
• 401(k) retirement program with employer matching contributions.
• Personal assistance programs supporting a healthy personal and professional life.

Professional Growth

• Opportunities to contribute to innovative insurance-related projects.
• Collaboration with experienced professionals across marketing, creative, SEO, and content functions.
• A workplace focused on professional growth and development.